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China Trademark Law 2026 Revision: Key Changes Every Brand Owner Must Know

Introduction China has completed the most consequential rewrite of its Trademark Law in over a decade. On June 26, 2026, the 23rd Meeting of the Standing Committee of the Fourteenth National People's Congress adopted a comprehensive revision of the Trademark Law of the People's Republic of China — the fifth amendment since the law was first enacted in 1982, and the first substantive overhaul since the narrow 2019 revision. The revised law, comprising 87 articles across nine chapters (up from 73 articles in eight chapters under the outgoing law), will enter into force on January 1, 2027. Trademarks registered before that date remain valid. For brand owners, in-house counsel, and IP practitioners with China exposure, this is not a routine update. The revision touches registration standards, opposition timelines, well-known mark protection, damages calculations, and — perhaps most significantly — the treatment of bad-faith and speculative filings that have long troubled foreig...

Bombay High Court Holds Mere Website Posting Does Not Constitute Valid Communication of Examination Report Under Rule 38(4)

The Bombay High Court has held that mere posting of an examination report or objection notice on the Trade Marks Registry's website does not amount to valid "communication" of such objection to the applicant, as mandated under Rule 38(4) of the Trade Marks Rules, 2002. The Court held that, at the highest, such posting can be treated as having communicated the objection only on the date on which the applicant actually notices it on the website. Consequently, where an applicant applies for a hearing within one month of acquiring such actual knowledge, the application cannot be deemed to have been abandoned for failure to seek a hearing under Rule 38(5).

Brief Facts

  • On October 1, 2010, the petitioner applied for registration of the mark "CMA" in Class 41.
  • On March 30, 2011, the petitioner wrote to the Registry, noting that despite repeated inquiries, it had received no response regarding its application, and that this delay was preventing it from offering training and awarding degrees or certificates in emerging branches of management and accountancy.
  • On September 19, 2011, the application was examined under the Trade Marks Act, 1999 and the Trade Marks Rules, 2002. The examination report was subsequently uploaded to the Registry's website on a later, unspecified date. It is undisputed that the examination report dated September 19, 2011 was never separately forwarded to the petitioner or its advocates, and was merely posted on the Registry's website.
  • On March 13, 2012, the petitioner discovered the examination report upon browsing the Registry's website.
  • By letter dated March 28, 2012, the petitioner's advocate requested that the date of downloading the report from the website be treated as the date of the petitioner's knowledge of the September 19, 2011 examination report, and simultaneously exercised the option to furnish objections and applied for a hearing.
  • By further letter dated March 30, 2012, the petitioner's advocate formally applied for a hearing—which application was denied.

The Statutory Provision

The issue turned on the interpretation of Rule 38 of the Trade Marks Rules, 2002, the relevant portions of which read as follows:

38. Expedited examination, objection to acceptance, hearing

(4) If, on consideration of an application for registration of a trade mark, or an application for expedited examination under sub-rule (1), together with any evidence of use, distinctiveness, or other matter furnished or required to be furnished by the applicant, the Registrar has any objection to acceptance of the application, or proposes to accept it subject to conditions, amendments, modifications, or limitations under sub-section (4) of Section 18, the Registrar shall communicate such objection or proposal in writing to the applicant.

(5) If, within one month from the date of communication referred to in sub-rule (4), the applicant fails to comply with any such proposal, fails to submit comments on the objection or proposal, fails to apply for a hearing, or fails to attend the hearing, the application shall be deemed to have been abandoned.

The Court's Reasoning

The Court observed that the Trade Marks Registry was statutorily bound to communicate, in writing, any objection to acceptance—or any proposal to accept the application subject to conditions—directly to the applicant. It was undisputed that the Registry had failed to do so in the present case.

The Court further noted that the Registry had failed to point to any rule, regulation, or established practice under which an applicant could be deemed legally bound to monitor postings on the Registry's website. Rule 38(4), on a plain reading, imposes no obligation on an applicant to inspect the Registry's website for updates. Accordingly, the petitioner could not be imputed with constructive knowledge of the letter dated September 19, 2011 merely because it had been uploaded to the website.

The Court accordingly held that mere posting of a notice on the website does not satisfy the requirement of communication in writing under Rule 38(4). The obligation under this provision is one of active communication to the applicant, not passive publication for the applicant to discover at its own initiative. At the very highest, the September 19, 2011 letter could be said to have been "communicated" to the petitioner only on March 13, 2012—the date on which the petitioner actually noticed it on the website.

Since the petitioner's advocate had applied for a hearing by letter dated March 30, 2012—well within one month of this date of actual knowledge—the requirements of Rule 38(5) stood satisfied. The petitioner's application for registration could not, therefore, be deemed to have been abandoned, and the denial of the hearing was accordingly unsustainable.

Significance of the Ruling

This decision is of considerable practical importance for trademark applicants and practitioners, as it clarifies that the Registry cannot discharge its statutory obligation to communicate objections or examination reports simply by uploading them to its website, without a corresponding written communication addressed to the applicant or its authorized representative. The ruling reinforces that limitation periods under procedural rules such as Rule 38(5) must be computed from the date of actual, demonstrable communication—and not from the date of unilateral publication by the Registry, of which the applicant may have no reasonable means of knowledge.

For applicants and practitioners, this judgment underscores the importance of maintaining a clear paper trail of correspondence with the Registry, and of promptly recording the date on which any examination report or objection is actually discovered—whether through direct communication or otherwise—since this date may prove determinative in resisting any subsequent claim that an application has lapsed for want of timely response.

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