Regulatory Framework Governing Alcohol Advertising and Labelling in India
Minimum Legal Age for Purchase The minimum legal age for the purchase and consumption of liquor in India is not uniform across the country, being a subject falling within the legislative competence of individual states. Depending on the state, this minimum age ranges from 18 years to as high as 25 years, reflecting the diverse socio-cultural and policy considerations that inform alcohol regulation at the state level. Restrictions on Advertising Through Television Indian law imposes significant restrictions on the advertising of alcoholic beverages. With effect from September 8, 2008, the Cable Television Networks (Regulation) Amendment Rules imposed a complete prohibition on the advertisement of cigarettes and alcoholic beverages through television broadcasts in India. Advertising Through Outdoor Media While television advertising remains entirely prohibited, certain states permit advertising of alcoholic beverages through outdoor media such as billboards and hoardings, albeit sub...