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Digital Storefronts Define Trademark Jurisdiction, Rules Delhi HC

Rukhmani Keshwani v. Raju Agarbatti Works & Anr. , FAO (COMM) 99/2024 (Delhi High Court, Division Bench, decided 01.07.2026) Why This Case Matters For any business that sells through a website, a marketplace listing, or a platform like IndiaMart, Amazon, or Etsy, this ruling answers a question that keeps coming up in Indian IP litigation: can you be sued for trademark or copyright infringement in a city where you have no office, no warehouse, and no employee — simply because your goods are listed online and reachable there? The Delhi High Court's answer, reaffirming and extending its own recent line of authority, is yes — provided the online listing shows purposeful commercial targeting , not mere passive accessibility. Actual completed sales are not required. This has direct consequences for how foreign and domestic manufacturers, franchisors, and e-commerce sellers should think about litigation risk exposure across Indian jurisdictions. The Dispute in Brief R...
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About the Firm

Aswal Associates: Two Decades of Protecting Innovation Across Borders

Intellectual Property Excellence · Est. 2004 · New Delhi, India

In a world where ideas travel faster than ever, protecting them requires a partner who understands both the science behind an invention and the strategy behind a business. Since 2004, Aswal Associates has been that partner — a premier intellectual property law firm headquartered in New Delhi, delivering comprehensive patent, trademark, and copyright services across India, South East Asia, ASEAN, the United States, and Europe.

Strategic IP Counsel for Global Markets

Founded by Managing Partner Sudhir Kumar, Aswal Associates has grown from a specialised patent and trademark prosecution practice into one of India’s leading full-service IP firms. Our work spans the complete spectrum of intellectual property rights — patent prosecution, trademark registration, copyright protection, complex IP litigation, and cross-border licensing.

We serve a remarkably diverse client base: individual inventors taking their first idea to market, ambitious startups scaling globally, and multinational corporations managing portfolios across dozens of jurisdictions. Our sector experience runs deep in pharmaceuticals, biotechnology, information technology, telecommunications, and manufacturing.

Over more than two decades, this commitment to technical precision, strategic clarity, and a client-first approach has earned the firm recognition in the IAM Strategy 300 — the global guide to the world’s leading IP strategists.

Why Clients Choose Aswal Associates

1. Technical Excellence

IP law is only as strong as the technical understanding behind it. Our team includes attorneys with advanced degrees in engineering, life sciences, and chemistry — enabling us to grasp complex innovations across pharmaceutical, biotech, mechanical, and software domains. The result: patent claims drafted to withstand both prosecution and litigation.

2. Global Reach

Through a trusted network of associate firms, we deliver seamless IP protection across India, the ASEAN region (Singapore, Thailand, Vietnam, Indonesia, Malaysia, and the Philippines), the USA, China, and Europe. One firm, one coordinated strategy, every jurisdiction.

3. Strategic Counsel

We go well beyond filings. Our services include portfolio management, freedom-to-operate analyses, IP due diligence for mergers and acquisitions, and monetization strategies aligned with your commercial objectives. We believe IP is a business asset — and we help you leverage it as one.

4. Client-First Approach

Every relationship we build rests on transparency, responsiveness, and trust. Whether you are a solo inventor or a Fortune 500 company, our approach is tailored to your circumstances — and our team responds within 24 business hours.

Our Journey: Two Decades of Excellence

2004 — Firm Founded. Aswal Associates is established in New Delhi by Sudhir Kumar, specialising in patent and trademark prosecution before the Indian Patent Office and Trade Marks Registry.

2008 — South Asia Practice. The firm expands to cover South Asian jurisdictions including Bangladesh, Nepal, Bhutan, Maldives, Sri Lanka, and Pakistan, offering comprehensive regional IP coverage.

2010 — International Expansion. An associate network is established across ASEAN and beyond, enabling coordinated patent and trademark filings in Singapore, Malaysia, Australia, South Korea, Japan, China, the US, Europe, the UK, and South Africa.

2015 — IAM Strategy 300 Recognition. Managing Partner Sudhir Kumar is recognised in the IAM Strategy 300, reaffirming the firm’s position at the forefront of global IP practice.

2024 — 20 Years of Practice. Aswal Associates celebrates two decades of dedicated IP counsel with a team of 12+ specialists, 1,000+ patents filed, and 5,000+ trademarks registered across more than 50 countries.

Recognised by the IP Community

  • IAM Strategy 300 — Recognised among the world’s leading IP strategists
  • INTA — Member, International Trademark Association
  • APAA — Member, Asian Patent Attorneys Association
  • Bar Council of Delhi — Enrolled member

Partner With Us

Innovation deserves protection that is as sophisticated as the idea itself. Whether you are filing your first patent, building a global trademark portfolio, or navigating cross-border IP disputes, Aswal Associates brings the technical depth, international reach, and strategic insight to safeguard what you create.

Get in touch with our New Delhi office to discuss how we can protect and grow your intellectual property.

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